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Browsing: social media

Let the Cream Rise to the Top: The Death of the Scout

I just finished watching the video below and another 8 “related” videos.  Is there a term for getting sucked in like that?  I feel like there should be a term. Anyway, if you aren’t going to ...

3 Steps to Inbound Marketing Strategy Success

Creating an inbound marketing strategy can have huge, positive effects on any type of business out there.  I’ve personally seen all of the small business clients I’ve worked with here in Orlando, Miami and Tampa, Florida go ...

State of the Union Between Search and Social

4 score and seven years ago….people would say that Search and Social are two completely different entities.  Today we are faced with an awesome conjoined Search and Social ecosystem that offers a place for plenty of ...

The Sales Rep of the Future

I started selling Yellow Page advertising in 2006.  Ahh, I’ll never forget the days of being in the sales bullpen and having 3 tiers of sales management yelling at me Glen Gary Glen Ross style to ...

The Bachelor’s Recipe for Social Media

Chock-full of international flavor, this recipe made bacheloresque style dish is wonderful for birthdays, bake sales, sitting alone in Starbucks, potlucks or any non-social gathering. It’s a social media lover’s dream! Ingredients: (serving size 1) 2000 ...

4 Questions to Ask Before Hiring a Local Marketing Agency

Local marketing strategies have evolved significantly in recent years.  It all started with companies obtaining a URL and building a website with keywords crammed inside.  Next the advent of advanced search engine marketing strategies led by Google and ...

How to Create a B2B Social Media Strategy

In my years of working with small to medium sized businesses and then later working with large, global B2B Technology companies, Ive learned a thing or two on how to build an effective B2B Social Media Strategy. ...

4 Step Process of Social Selling into Niche Verticals

Over the past few months during my Social Selling conversations, I’ve been asked several times on how to market and sell into niche markets using Social Media.  Here I will share with you my 4 Steps ...

6 Steps to Boost the Impact of Your Social Media Marketing

Frequenting websites over the years like SocialMediaToday.com and Mashable.com, I’ve gained some really good insight on how to plan out and measure Social Media Marketing.  If youve been a marketer over the past two years, I’m ...

B2B Sales and Google Plus haven’t been talked about together much over the past 10 months.  When people chat about B2B sales strategies and social media, usually LinkedIn, Twitter and Content Marketing dominate the conversations. It’s ...