I just finished watching the video below and another 8 “related” videos. Is there a term for getting sucked in like that? I feel like there should be a term. Anyway, if you aren’t going to ...
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The eyes of your potential customers are the first participants in your business or your client’s business. A snap judgement is made within seconds of one coming across your website or interacting with your brand offline. ...
Not too long ago your company’s products and services weren’t available online. The only way that someone could find out about you was most likely through a salesperson. The “information scarcity” helped traditional methods like telemarketing, trade ...
Wouldn’t it be nice if all of your customers respected you, paid on time and were your biggest advocates? Having a customer database like that should be one of the ultimate goals for a business of ...
We are about 18 to 24 months away from an augmented reality. Google’s Project Glass has gotten a ton of hype recently and for good reason. Soon enough we will not be stumbling around like The ...
4 score and seven years ago….people would say that Search and Social are two completely different entities. Today we are faced with an awesome conjoined Search and Social ecosystem that offers a place for plenty of ...
Gone are the days when a business can just focus on just one digital media source to target their consumers. Brands, small and medium sized businesses must now align their digital marketing channels to be successful in their ...
Over the next few months, I’d like to do something different. I’m going to answer the top 50 marketing and business strategy questions that I’ve heard clients, customers and marketers ask me over the years. Please subscribe to my blog ...
As a marketer, are we getting obsessed with “Branding”? I think so. When it comes down to it, we need more deals, more revenue, more leads, more clicks, more downloads and more eyeballs. The top brands ...
This past weekend I attended the Franchise Expo South in Miami. I heard the same 3 questions from numerous franchisors and franchisees over and over again. 1: How do I use Social Media to market my ...