I just finished watching the video below and another 8 “related” videos. Is there a term for getting sucked in like that? I feel like there should be a term. Anyway, if you aren’t going to ...
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Let the Cream Rise to the Top: The Death of the Scout
I just finished watching the video below and another 8 “related” videos. Is there a term for getting sucked in like that? I feel like there should be ...
Business Branding: A Snap Judgement
The eyes of your potential customers are the first participants in your business or your client’s business. A snap judgement is made within seconds of one coming across ...
Becoming a Better Inbound Marketing CMO
Not too long ago your company’s products and services weren’t available online. The only way that someone could find out about you was most likely through a salesperson. ...
3 Steps to Help Find Your Ideal Prospect
Wouldn’t it be nice if all of your customers respected you, paid on time and were your biggest advocates? Having a customer database like that should be one ...
How Google Glass Will Change Our Lives
We are about 18 to 24 months away from an augmented reality. Google’s Project Glass has gotten a ton of hype recently and for good reason. Soon enough ...
State of the Union Between Search and Social
4 score and seven years ago….people would say that Search and Social are two completely different entities. Today we are faced with an awesome conjoined Search and Social ...
What is Converged Media?
Gone are the days when a business can just focus on just one digital media source to target their consumers. Brands, small and medium sized businesses must now ...
What is a content strategy?
Over the next few months, I’d like to do something different. I’m going to answer the top 50 marketing and business strategy questions that I’ve heard clients, customers and marketers ...
It’s Cheaper to be Rich than it is to be Famous
As a marketer, are we getting obsessed with “Branding”? I think so. When it comes down to it, we need more deals, more revenue, more leads, more clicks, ...
3 Ways to use Social Media to Market Your Franchise
This past weekend I attended the Franchise Expo South in Miami. I heard the same 3 questions from numerous franchisors and franchisees over and over again. 1: How ...
The Sales Rep of the Future
I started selling Yellow Page advertising in 2006. Ahh, I’ll never forget the days of being in the sales bullpen and having 3 tiers of sales management yelling ...
The Bachelor’s Recipe for Social Media
Chock-full of international flavor, this recipe made bacheloresque style dish is wonderful for birthdays, bake sales, sitting alone in Starbucks, potlucks or any non-social gathering. It’s a social ...
What is tag management?
Over the past few months I’ve been hearing this “buzz” about something called tag management. Being a marketer and working around analytics software for years now I was ...
Morning Traffic Reports are Dead.
Insert “movie guy voice” here….. in a world where data is real time, crowd-sourced and in the palm of our hand (soon to be worn on our eyes) ...
4 Questions to Ask Before Hiring a Local Marketing Agency
Local marketing strategies have evolved significantly in recent years. It all started with companies obtaining a URL and building a website with keywords crammed inside. Next the advent of advanced ...
How to Create a B2B Social Media Strategy
In my years of working with small to medium sized businesses and then later working with large, global B2B Technology companies, Ive learned a thing or two on ...
4 Step Process of Social Selling into Niche Verticals
Over the past few months during my Social Selling conversations, I’ve been asked several times on how to market and sell into niche markets using Social Media. Here ...
6 Steps to Boost the Impact of Your Social Media Marketing
Frequenting websites over the years like SocialMediaToday.com and Mashable.com, I’ve gained some really good insight on how to plan out and measure Social Media Marketing. If youve been ...
The eyes of your potential customers are the first participants in your business or your client’s business. A snap judgement is made within seconds of one coming across your website or interacting with your brand offline. ...
Not too long ago your company’s products and services weren’t available online. The only way that someone could find out about you was most likely through a salesperson. The “information scarcity” helped traditional methods like telemarketing, trade ...
Wouldn’t it be nice if all of your customers respected you, paid on time and were your biggest advocates? Having a customer database like that should be one of the ultimate goals for a business of ...
Creating an inbound marketing strategy can have huge, positive effects on any type of business out there. I’ve personally seen all of the small business clients I’ve worked with here in Orlando, Miami and Tampa, Florida go ...
We are about 18 to 24 months away from an augmented reality. Google’s Project Glass has gotten a ton of hype recently and for good reason. Soon enough we will not be stumbling around like The ...
4 score and seven years ago….people would say that Search and Social are two completely different entities. Today we are faced with an awesome conjoined Search and Social ecosystem that offers a place for plenty of ...
Gone are the days when a business can just focus on just one digital media source to target their consumers. Brands, small and medium sized businesses must now align their digital marketing channels to be successful in their ...
Over the next few months, I’d like to do something different. I’m going to answer the top 50 marketing and business strategy questions that I’ve heard clients, customers and marketers ask me over the years. Please subscribe to my blog ...
As a marketer, are we getting obsessed with “Branding”? I think so. When it comes down to it, we need more deals, more revenue, more leads, more clicks, more downloads and more eyeballs. The top brands ...