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The Trouble with Measuring Top of the Funnel

Many of us marketers have worked with a client or been inside a company and had to justify all of the Top of the Funnel or TOFU tactics your’re taking. Your boss or client may have ...

4 Ways to Generate More Hotel Reviews on Tripadvisor

One of the hottest KPI’s for hotels across the world right now is the number of online reviews on TripAdvisor. Hotel Managers are feverishly trying to generate online reviews through a multitude of tactics ranging from ...

Quick Hubspot Demo Summary

Many people have asked me about Hubspot Demo and I’ve normally pointed them to one of Hubspot’s many different videos on Youtube. Well, yesterday, I logged into my agency account and went through some of the ...

Hubspot Tutorial: How to Un-Enroll a Contact from a Hubspot Workflow

Un-Enrolling Someone from a Hubspot Workflow Each time I receive the same question from several Hubspot clients, I like to make a video that explains how to solve the problem. In this video, I show you how ...

6 Tips for Lead Scoring Using Hubspot

Hubspot Lead Scoring: Periodically I’d like to share the things that I’ve learned over the years using Hubspot Marketing Automation Software. In this video, I cover 6 Tips regarding Lead Scoring and then show you how ...

Well Done Ron Burgundy and Beyonce

Over the past month or so, it’s been hard to ignore Will Ferrell’s character Ron Burgundy. In promotion of the his new movie, Anchorman 2, he’s literally been everywhere! At least a dozen local news stations ...

Have you heard a lot about this inbound marketing thing over the years and are finally doing more research on it?  Or have you recently purchased Hubspot Software and are more confused now than ever on ...

I’m often asked if one should upgrade to a paid LinkedIn account.  My answer is always yes but I understand its hard to upgrade when you haven’t seen the full value even with your free account. ...

Jellyfish Proof vs Social Proof

On her 5th try, Diana Nyad just became the first person to swim from Cuba to Florida without the usage of a protective cage. Did you know that she was 64 years old!? Her story is ...

When Paying it Forward Comes Full Circle

I’m going to break the marketing post repertoire that normally happens here to go off topic.  Id like to tell you about something that happened this morning. While I was going on my regular early morning run, ...